Yes, Best Buy Sells That!
Client: Best Buy
Producer: Louvens Remy
Writer: Louvens Remy, Eli Semotiuk
Director: Peter Carlone
Production: Cinova Studios
August 2024
"Yes, Best Buy Sells That!" expands brand perception beyond traditional electronics (TVs, laptops, phones) to reveal the unexpected: e-bikes, appliances, home security, and categories customers never associate with Best Buy.
Reposition Best Buy as the destination for modern living, not just modern electronics. One store. Endless possibilities.
the concept
Life's small disasters pile up, until Best Buy saves the day.
The couple discovers what others miss: Best Buy doesn't just sell tech, it solves life.
E-bikes. Appliances. Outdoor gear. Luggage. Home office furniture. All online. All delivered fast.
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Yes, Best Buy Sells That: Backyard Essenstials
Production efficiency enabled creative consistency.
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Yes, Best Buy Sells That: Camping
bulk shooting strategy
Four seasonal scenarios. One couple. Tight budget. Limited timeline.
The Solution: Bulk shooting: 1.5 days, one location, one crew.
Using the same couple across all scenarios creates a comedic through-line where viewers recognize and root for the characters as they navigate disaster after disaster. The progression feels less like separate ads and more like following their year-long journey through relatable modern-life frustrations, all unified by the tonal consistency that comes from the same performances, energy, and timing.
+VIDEO
Yes, Best Buy Sells That: Home Office
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Yes, Best Buy Sells That: Travel
