End Gang Life Campaign
Client: CFSEU/Organized Crime Agency of BC
Writer/Producer/Director: Louvens Remy
Directors: Guy Roland, David Hamilton
Production: Patterned Steaks, NBD Productions
December 2016-2021
End Gang Life is comprehensive gang education, prevention, and awareness initiative that uses bold, emotional, and visually impactful images and messages. www.endganglife.ca
Rather than relying on a single creative approach, EGL deploys:
Long-form graphic novels
Documentary series
Short-form PSAs
Out-of-home advertising
Social media content
Educational resources
Direct intervention services
strategic foundation
Primary: Deter youth and young adults from gang involvement through education and awareness
Secondary: Debunk glamorized myths about gang life portrayed in media and entertainment
Tertiary: Provide intervention resources and exit pathways for those already involved
Community: Shift public perception to recognize the human cost of gang violence
+VIDEO
Roll Like a Gangster
creative approach
Emotionally manipulative (in service of message), uses cinematic production quality, real testimonials, stark statistics, and visceral imagery.
+VIDEO
Just Buried
+VIDEO
Coin Flip
messaging architecture
Reality vs Myth: Every campaign systematically deconstructs specific gang life myths
Emotional Consequence: focus on collateral victims
No Gender Immunity: Girls have a role to play too, and they aren't immune to the violence that accompanies the lifestyle
Exit Pathways Available: If you are ready to leave gang life behind, there is help available for you
+VIDEO
Selling Dope
+VIDEO
Debt End Street
