E Transport
Client: Best Buy
Writer: Louvens Remy, Morvarid Rezaei
Producer: Louvens Remy
Director: Quinn Patterson, Louvens Remy
Production: Barret Creek Multimedia
December 2022
Best Buy is the destination to find the perfect electric bikes and scooters to fit you and your family's unique lifestyles. Position Best Buy as the trusted destination for e-bikes and e-scooters by addressing purchase barriers and showcasing product breadth across lifestyles.
muli-layerd campaign
The Key Messages and Solutions
Why Best Buy?, Breadth of selection, Easy assembly
The Content & Visual Strategy
Multi-Channel Ready
In Store focus on lifestyle and specs
Social (1:1/9:16/16:9) long & short form video formats depending on channel
Web focus on high quality lifestyle photography
Audience Expansion: Reach beyond traditional BBY customers like urban commuters, eco-advocates, active seniors, college students
Lifestyle Video and Photography approach
Real people in authentic environments. Product in use, not just isolated. Show the lifestyle, sell the solution.
production case study
The brief demanded expert guidance, quality assurance, and range.
Requiring ambitious production we combined photo and video shoots across 5 locations with 5 products, 4 actors, and separate crews, all in one day.
Concurrent shooting maximized efficiency, while scene groupings organized talent across urban parks, trails, city streets.
Logistical mastery and bulk shooting transformed daunting complexity into coherent, budget-conscious campaign execution.
Show, don't tell. Real people, real lifestyles, real solutions.
E-mobility isn't niche—it's the future of getting around.
+VIDEO
E Transport
