Make the Holidays

Client: Best Buy

Producer: Louvens Remy

Writer: Louvens Remy, Eli Semotiuk

Director: Louvens Remy, Artur Makinian, Quinn Patterson

Production: Best Buy Studios, Barrett Creek

November/December 2023

Best Buy Canada enters holiday season ready to deliver wonderment, showcasing hot tech trends and consumer behavior insights through Black Friday sales, curated gift guides, and exclusive events. The goal: transform gifting into joyful discovery, highlighting cool tech that creates magical holiday moments for every shopper.

marketing summary

Best Buy holiday videos help messaging to extend Black Friday deals through December with gift guides showcasing gaming, laptops, smart home tech .

The strategy combines Black Friday savings with Christmas magic: convenience (online-to-store, swift delivery), confidence (price guarantees), and curated gifting solutions.

Shop early, stress less, embrace holiday joy with meaningful tech gifts.