Valentine's Day

Client: Best Buy

Producer: Louvens Remy, Eli Semotiuk

Writer: Louvens Remy

Director: Artur Makinian

February 2024

Showcase ultra short videos of Best Buy's top picks for their Best Buy Canada Valentine’s Gift Guide. Valentine’s Day gift ideas for yourself or someone special, that are both thoughtful AND practical.

the concept

Enter a gift box. Discover the recipient displayed like a rotating cake topper using their Valentine's gift with pure joy.

+VIDEO

Valentines: Drone

Simple. Direct. Joyful. Product. Delight. Six seconds. Done.

+VIDEO

Valentines: MetaQuest 3

execution

Art Direction: Minimalist chromatic pink environment. Hearts floating. Arts-and-crafty Valentine's aesthetic. Monochromatic set design makes tech products pop against the pink backdrop.

The Hook: Camera pushes into white gift box with red bow. Box opens. Product revealed immediately, Theragun massager, VR headset, Dyson hair blower and drone, all in action.

The Format: Six-second spots. No narrative needed. Just product + joy + action.

Set Design: Pink curtains, pink platforms, pink gift boxes, floating hearts. The tech stands out against total Valentine's immersion.