NBA x Microsoft
Client: Best Buy
Writer/Producer: Louvens Remy
Director: Louvens Remy
Production: Barret Creek Multimedia
December 2022
The goal was to drive Surface Pro awareness and conversion through Best Buy with an NBA All-Star Game sweepstakes tie-in—bridging Microsoft's innovation, NBA's global reach, and Best Buy's retail authority.
The message: Surface Pro elevates your game. Win courtside seats to prove it.
the idea
Megan Pinske played on the world stage. Now she builds the next generation. During practice, Surface Pro is her playbook, film room, and analysis tool:
She draws plays instantly, captures motion in high-res, stores unlimited footage locally
all on pro-grade coaching software.
The same tools NBA coaches use. Available through Best Buy to elevate your game.
live-action sports direction
Capture the kinetic energy of basketball, while demonstrating Surface Pro's coaching impact, without overwhelming the narrative.
Basketball is motion. Surface Pro is mastery. Elite athletes explode across hardwood.
Former Olympian coach draws plays, reviews footage, makes adjustments all on Surface Pro.
Indoor drone captures plays from above. Sound design amplifies every squeak, pound, instruction. Athletes are heroes. Coach is strategist. Surface Pro is catalyst.
Simple shot list. Complex story. Technology that elevates performance.
+VIDEO
NBA x Microsoft
