Best Buy: Ultimate Smartphone Sale
Client: Best Buy
Creative Director/Writer/Producer: Louvens Remy
Director/Creative Direction: Artur Makinian
Art Director: Guy Roland/Amanda Lowthian
May 2023
No distinct Best Buy ownership of mobile sales events.Rebrand to align with Best Buy's "Ultimate" event portfolio.
Build equity. Drive urgency. Own phones the way we own appliances, laptops, and TVs.
Customer confidence in Best Buy as the destination for best phone/plan pricing across all major carriers.
the story
Emily's phone freezes during a video call. Barry's dies mid-navigation. Lucy misses the perfect photo because her camera won't load.
Until Best Buy's Ultimate Smartphone Sale arrives at exactly the right moment.
Best Buy: The right upgrade, right when you need it.
Get the best deal on the phone you want with a carrier of your choice, plus exclusive gift cards.
art direction
Best Buy blue. Best Buy yellow. Nothing else.
Three color-blocked environments where every prop. Old phones blend. New phones pop.
Clean design focuses attention. Authentic emotion sells relief.
Minimalist environments, maximum impact.
Using minimalism as storytelling tool to amplify message.
+VIDEO
Best Buy: Ultimate Smartphone sale
