the idea
Capture the explosive joy of landing the
perfect deal, not just the feeling, but what it looks like
when euphoria takes over your body.
Suspended mid-air. Pure elation. The uncontainable
excitement of "I can't believe I got this!"
We made the internal feeling visible.
technical precision
Capturing euphoria required precision choreography all within 10 seconds.
Performers needed to feel secure to deliver authentic,
explosive joy while suspended mid-air.
Harness and pulley system for suspension
Slow-motion camera timing
Confetti explosion sync
Authentic facial expressions
Multiple rehearsals ensured safety and performance.
The internal rush, made visible.
+VIDEO
Best Buy: Jumping for Deals
the win
The digital-only campaign (no linear TV) had a reduced media buy. Despite the lower investment, there were no statistically significant differences in ad effectiveness from two previous years, including metrics such as ad recall, brand recognition, appeal, enjoyment, positivity, and interest.
