Meta Quest 3: Game Face
Client: Meta x Best Buy
Producer: Louvens Remy
Director: Peter Carlone
Production: Cinova Studios
December 2022
Drive awareness and conversion for Meta Quest 3 through Best Buy. Bridging Meta's brand vision, Quest 3's product promise, and Best Buy's retail authority.
The message: Quest 3 doesn't escape reality. It expands it.
the idea
Two friends. Two locations. One shared world.
But when Slimer from Ghostbusters slimes them both, something shifts.
The moment they put on Quest 3, physical distance disappears, they're together, fully immersed in the same experience. They take off the headsets. The slime remains.
Was it virtual? Or was it real? With Quest 3, the answer is both.
the challenge
Challenge: Quest 3 lacks awareness in Canada among VR-curious shoppers waiting for the right moment.
Strategy: Leverage Ghostbusters' cultural cache to showcase Quest 3's superior optics, full-color MR pass-through, and game library.
Execution: Blend live-action SFX with VFX in post, staying brand-authentic.
Outcome: Position Quest 3 as the gateway to experiencing passions in new ways.
Quest 3 is for experiencing reality in ways that expand your world.
+VIDEO
MetaQuest 3: Game Face
